Post by farjana27 on Dec 5, 2023 10:14:01 GMT
Prioritize customer-exclusive content Every content marketing strategy is different, but most are focused on customer acquisition. Your goals are building brand awareness, growing brand loyalty, and even generating leads. But you’re creating for your customers, too, and to improve customer engagement, you need to prioritize content that’s exclusively for them. A well-developed customer resource hub is one way to do this. Your plan for your resource center or knowledge base should include hierarchies of topics, cornerstone content, and a balance of quick and in-depth articles based on sharing information and solving problems—just like your prospect-facing content. You can go above and beyond with personalized content offerings, depending on your business. Spotify also does this really well.
The platform’s personalized playlists are exclusive to customers, and they’re created for each customer individually. Plus, the annual “Year in Review” playlists usually get tons of shares on social—an added Phone Number perk and a point of proof that these customers are engaging with the content and the brand. Admittedly, I’m not sure about the pet playlist that Spotify keeps trying to get me to listen to. I’ll stick to the playlists based on my music tastes, but I appreciate the effort. 7. Send your customers meaningful gifts… The last non-annoying customer engagement strategy is to surprise your regular customers with meaningful gifts to let them know that you value your relationship and recognize its milestones.
You could use a service like Nift to offer them a gift card, or you could make the gift relevant to your brand. Take this example from Chewy, the ecommerce store with everything you need for your pets. Chewy has great customer service—I have two dogs and can personally attest to this—and it goes above and beyond to keep its loyal customers engaged. When a regular customer cancels and returns an order after their pet passed away, Chewy sends flowers. customer engagement strategy example: chewy customer gift Image via Jennifer Brookshire, understandably touched customer. …and emails At the end of the year, stay away from the generic happy holidays email and send something with meaning. Use these 11 creative holiday greeting email ideas and templates for inspiration, or you may go with a customer-centric year-in-review email instead.
The platform’s personalized playlists are exclusive to customers, and they’re created for each customer individually. Plus, the annual “Year in Review” playlists usually get tons of shares on social—an added Phone Number perk and a point of proof that these customers are engaging with the content and the brand. Admittedly, I’m not sure about the pet playlist that Spotify keeps trying to get me to listen to. I’ll stick to the playlists based on my music tastes, but I appreciate the effort. 7. Send your customers meaningful gifts… The last non-annoying customer engagement strategy is to surprise your regular customers with meaningful gifts to let them know that you value your relationship and recognize its milestones.
You could use a service like Nift to offer them a gift card, or you could make the gift relevant to your brand. Take this example from Chewy, the ecommerce store with everything you need for your pets. Chewy has great customer service—I have two dogs and can personally attest to this—and it goes above and beyond to keep its loyal customers engaged. When a regular customer cancels and returns an order after their pet passed away, Chewy sends flowers. customer engagement strategy example: chewy customer gift Image via Jennifer Brookshire, understandably touched customer. …and emails At the end of the year, stay away from the generic happy holidays email and send something with meaning. Use these 11 creative holiday greeting email ideas and templates for inspiration, or you may go with a customer-centric year-in-review email instead.