Post by farjana27 on Dec 5, 2023 10:14:42 GMT
Industries with the lowest CPC include travel ($1.40), arts and entertainment ($1.60), and sports and recreation ($1.73). Industries with the highest average CPC include attorneys and legal services ($8.67), dentists and dental services ($6.49), and home and home improvement ($5.75). These findings are consistent with our past benchmarks reports, with the legal industry having the highest cost per click and sports and fitness being among the industries with the lowest. Need to improve your cost per click? Choose your keywords wisely (not just the cheapest ones!). Improve your Quality Score. Keep a solid negative keyword list .
For more tips, check out 15 Ways to Lower your Cost Per Click in Google & Facebook Ads Average click-through rate for search advertising average click-through rates by industry for paid search ads 2021 Business Category Telegram Number Average Click-Through Rate Arts & Entertainment 10.67% Animals & Pets 6.45% Apparel / Fashion & Jewelry 6.19% Attorneys & Legal Services 3.84% Automotive — For Sale 7.93% Automotive — Repair, Service & Parts 5.39% Beauty & Personal Care 5.44% Business Services 4.72% Career & Employment 5.33% Dentists & Dental Services 4.69% Education & Instruction 5.46% Finance & Insurance 5.07% Furniture 5.73% Health & Fitness 5.94% Home & Home Improvement 4.21% Industrial & Commercial 5.34% Personal Services 6.
12% Physicians & Surgeons 6.11% Real Estate 7.75% Restaurants & Food 7.19% Shopping, Collectibles & Gifts 6.33% Sports & Recreation 7.73% Travel 8.54% How do you measure up? How can you improve? Find out instantly with the Free Google Ads Performance Grader. Click-through rate factors into your Quality Score and guides you in identifying the right targeting, ad copy, and offers for your ads. The metric can be misleading by itself, so be sure to analyze it with respect to other metrics (like conversion rate). We found the average click-through rate across all industries to be 6.18%, ranging from 3.84% to 10.67%. Industries with the highest average click-through rates include arts and entertainment (10.67%), travel (8.54%), and real estate (7.75%)—with sports and recreation just behind that (7.73%).
For more tips, check out 15 Ways to Lower your Cost Per Click in Google & Facebook Ads Average click-through rate for search advertising average click-through rates by industry for paid search ads 2021 Business Category Telegram Number Average Click-Through Rate Arts & Entertainment 10.67% Animals & Pets 6.45% Apparel / Fashion & Jewelry 6.19% Attorneys & Legal Services 3.84% Automotive — For Sale 7.93% Automotive — Repair, Service & Parts 5.39% Beauty & Personal Care 5.44% Business Services 4.72% Career & Employment 5.33% Dentists & Dental Services 4.69% Education & Instruction 5.46% Finance & Insurance 5.07% Furniture 5.73% Health & Fitness 5.94% Home & Home Improvement 4.21% Industrial & Commercial 5.34% Personal Services 6.
12% Physicians & Surgeons 6.11% Real Estate 7.75% Restaurants & Food 7.19% Shopping, Collectibles & Gifts 6.33% Sports & Recreation 7.73% Travel 8.54% How do you measure up? How can you improve? Find out instantly with the Free Google Ads Performance Grader. Click-through rate factors into your Quality Score and guides you in identifying the right targeting, ad copy, and offers for your ads. The metric can be misleading by itself, so be sure to analyze it with respect to other metrics (like conversion rate). We found the average click-through rate across all industries to be 6.18%, ranging from 3.84% to 10.67%. Industries with the highest average click-through rates include arts and entertainment (10.67%), travel (8.54%), and real estate (7.75%)—with sports and recreation just behind that (7.73%).