Post by farjana27 on Dec 5, 2023 10:15:25 GMT
Industries with the lowest cost per lead are animals and pets ($14.88), automotive repair, service, and parts ($17.81), and restaurants ($20.49). This overall average is lower than what we’ve seen in the past, which is good news for advertisers. The automotive vertical has consistently been in the lowest bracket in our past findings. Seeking a lower cost per lead? Follow the tips in the following resources to improve your CPL: How to lower your CPL in Google Ads 5 Ways to Lower your PPC Cost Per Lead 5 More Ways to Lower your Cost Per Lead in PPC Average conversion rate for search advertising average conversion rates by industry, paid search ads 2021 Business Category Average Conversion Rate Arts & Entertainment 5.90% Animals & Pets 19.19% Apparel / Fashion & Jewelry 3.60% Attorneys & Legal Services 11.54% Automotive — For Sale 6.57% Automotive — Repair, Service & Parts 15.23% Beauty & Personal Care 7.72% Business Services 6.77% Career & Employment 5.31% Dentists & Dental Services 13.81% Education & Instruction 6.16% Finance & Insurance 5.
51% Furniture 3.25% Health & Fitness 10.39% Home & Home Improvement 13.23% Industrial & Commercial 9.37% Personal Services 10.52% Physicians & Surgeons 19.15% Real Estate 3.93% Special Data Restaurants & Food 6.89% Shopping, Collectibles & Gifts 6.70% Sports & Recreation 6.19% Travel 6.01% While cost per lead measures how much you spent to get someone who clicked on your ad to contact you in some way, conversion rate tells you just how many people who clicked on your ad actually converted. We found the average conversion rate average across all industries to be 8.82%, ranging from 3.25% to 19.19%. Industries with the highest conversion rates include animals and pets (19.19%), physicians and surgeons .
15%), and automotive repair, service, and parts (15.23%). Industries with the lowest conversion rates were furniture (3.25%), apparel/fashion and jewelry (3.6%), and real estate (3.93%). Our past data also finds the highest conversion rates in the legal and automotive verticals and the lowest in real estate and apparel. On the other hand, the personals conversion rate has historically been higher than what we’re seeing here. Ready to catapult your conversion rates? Try out these 5 Strategies to Improve PPC Lead Quality Understand the ins and outs of conversion rate optimization (CRO) Learn 6 Overlooked Optimizations to Increase Your PPC Conversion Rates Want more advertising benchmarks? You can get the full report on these search advertising benchmarks, plus expert insights and tips to improve your results, in LOCALiQ’s full search ad benchmarks report.
51% Furniture 3.25% Health & Fitness 10.39% Home & Home Improvement 13.23% Industrial & Commercial 9.37% Personal Services 10.52% Physicians & Surgeons 19.15% Real Estate 3.93% Special Data Restaurants & Food 6.89% Shopping, Collectibles & Gifts 6.70% Sports & Recreation 6.19% Travel 6.01% While cost per lead measures how much you spent to get someone who clicked on your ad to contact you in some way, conversion rate tells you just how many people who clicked on your ad actually converted. We found the average conversion rate average across all industries to be 8.82%, ranging from 3.25% to 19.19%. Industries with the highest conversion rates include animals and pets (19.19%), physicians and surgeons .
15%), and automotive repair, service, and parts (15.23%). Industries with the lowest conversion rates were furniture (3.25%), apparel/fashion and jewelry (3.6%), and real estate (3.93%). Our past data also finds the highest conversion rates in the legal and automotive verticals and the lowest in real estate and apparel. On the other hand, the personals conversion rate has historically been higher than what we’re seeing here. Ready to catapult your conversion rates? Try out these 5 Strategies to Improve PPC Lead Quality Understand the ins and outs of conversion rate optimization (CRO) Learn 6 Overlooked Optimizations to Increase Your PPC Conversion Rates Want more advertising benchmarks? You can get the full report on these search advertising benchmarks, plus expert insights and tips to improve your results, in LOCALiQ’s full search ad benchmarks report.